We Shape Results About Us

Alfredo Barulli is a serial entrepreneur, media strategist, and global reputation advisor to elite entrepreneurs, investors, and executives. With over a decade of experience navigating influence and credibility in competitive markets, he is known for helping high-performing leaders transform their personal brands into powerful, media-worthy platforms.

He co-founded 10X Experts Agency to meet the growing demand from ultra-successful individuals looking to elevate their visibility, secure elite media placements, and manage their online reputations with precision and discretion.

Alfredo’s unique positioning at the intersection of business performance, high-level media, and digital perception has made him the trusted advisor to CEOs, luxury brands, and UHNWIs across the globe.

He’s also the author of the Amazon Best Seller "Brand to Lead", a practical blueprint for entrepreneurs ready to turn their story into authority and their authority into lasting impact.

Currently based in Dubai in the iconic Burj Khalifa, the tallest building in the world, Alfredo leads a remote-first team of 18 strategists and media operators. See More... Show Less

With a decade of experience shaping international lifestyle brands and executive presence strategies, Antonella Attorre brings the finesse of European style and the precision of global business acumen to the forefront of content creation.

Before co-founding 10X Experts, Antonella led high-impact campaigns across the fashion, and hospitality worlds, helping brands tell their story with clarity and charisma. She’s known for her rare ability to distill a brand's essence into a powerful, media-ready narrative.

At 10X Experts, Antonella oversees content creation and content strategy, ensuring that each client doesn’t just get featured, but positioned to stand out for who they really are.

A passionate advocate for thoughtful visibility, Antonella is also a world renowned influencer for luxury hospitality brands. See More... Show Less